![]() ![]() She noted the contributions of various partner organizations and surmised that maintaining the legacy of resilience and success as a region and destinations was tied to “working together at the regional, national and community levels.” Referring to the COVID-19 pandemic as “the world’s most devastating health crisis in over 100 years,” Nicola Madden-Greig, Director of marketing and sales for The Courtleigh Hospitality Group in Jamaica, and President of CHTA, which represents the private sector, asserted that partnership between the CTO and CHTA on disaster preparedness has been pivotal to navigate the various challenges that confront the Caribbean tourism sector. ![]() Walters told ministers, senior officials and private sector leaders participating in the webinar that, “Communication plays a vital role in managing crises, as it shapes perceptions, builds trust, and ensures that accurate and timely information reaches both internal and external audiences during times of crisis … (which) can mean the difference between chaos and order, despair and hope.” He further highlighted the importance of the CTO and CHTA collaboration, in working together to ensure the safety and well-being of visitors, industry professionals, and local communities. ![]() Neil Walters, Acting Secretary General of the intergovernmental CTO, noted that just three weeks into the 2023 Atlantic hurricane season the region had already witnessed three tropical storms, which forecasters signaled was an early and aggressive start to the hurricane season. BARBADOS, July 7, 2023/ / - As the 2023 Atlantic hurricane season got off to a busy start, key stakeholders in the Caribbean tourism sector convened a virtual forum last week, placing a spotlight on the pivotal role of effective, strategic crisis communications when responding to, and recovering from, natural and manmade disasters.ĭuring the forum, hosted by the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA), the consensus was clear: collaboration across regional, national and community levels, paired with efficient, proactive communications, forms the backbone of successful crisis management and resilience in the tourism sector. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |